Be part of nationwide plant organic expansion at the best time.
Join the movement to promote clean food and support local farmers! We founded THE PLANT with the vision of putting safe healthy food on plates across the country.
Since 2005, THE PLANT Cafe Organic has set the standard for healthy, organic dining with a pioneering vision: food as medicine. Founded by Matthew Guelke and Mark Lewis, our café has built a loyal following by serving nutrient-rich meals that not only satisfy the palate but also nourish the body and support the overall well‑being of people and planet. We serve 100% organic and whole ingredients practicing full transparency, without compromise. THE PLANT believes wholeheartedly that access to good food should be something everyone benefits from.
Prior to the pandemic, THE PLANT had multiple locations throughout the Bay area. Due to 12 months of San Francisco city closures, we were forced to downsize. We met the challenge and survived the pandemic, later reopening our Dogpatch location that served as a hub for take-out, catering, and organic grocery from our local farms. Now we're flourishing again, with our Dogpatch restaurant, a separate catering facility, and our longstanding franchisee at SFO airport.
Today we are excited to announce our next phase of growth -- a nationwide franchise movement designed to bring our proven, health-focused concept to communities across the country. The number one demand in F & B franchises for 2025 are health and sustainability focused restaurants. To fuel this expansion, we are seeking $250,000. Your investment will be dedicated to building a robust franchise infrastructure that includes:
Franchise Development and Site Selection: Establishing key market locations with comprehensive training programs for franchisees.
Marketing and Brand Expansion: Launching a national marketing campaign to elevate brand awareness and attract health-conscious customers.
Operational Support: Implementing scalable systems to maintain the quality, integrity, and customer experience that our brand is known for.
With the rising consumer demand for organic and health-oriented dining options, we believe that our concept is uniquely positioned to capture a significant share of the growing wellness market. Our commitment to sustainable practices and locally sourced ingredients has resonated with communities, and our “food as medicine” philosophy sets us apart from conventional café models.
THE PLANT has a top tier franchise development company representing us to scale nationwide. We don't want to wait to get started, so we are looking for a partner (or a few partners) to help us get started right away! If you, or anyone you know is passionate about the mission and would like to be a partner with THE PLANT and its journey, please get in touch with us.
Sincerely,
Matthew Guelke
Co-Founder, CEO
THE PLANT cafe organic
More Info.
Valuation. A typical brick and mortar business generally values at 2X - 3X revenue, however franchise systems are valued at 16X - 20X EBITDA.
In our first raise, which we hope to close quickly, we will be offering a generous share to valuation opportunity. Our goal is to raise $250K - $500K as an equity investment in the company.
INFORMATION RE: FRANCHISE MARKETPLACE
The Best Franchises to Own 2025
$800 billion. That’s how much the franchise industry is expected to contribute to the economy in 2025. Think about that for a second—$800 billion! Franchising isn’t just keeping up with the times; it’s leading the charge, evolving with what people want and need right now. So, what’s making waves in 2025? Businesses that care about sustainability, services powered by tech, and food options that people actually feel good about eating. These aren’t just trends—they’re shaping the future. Top franchises to own in 2025: #1 Health-Conscious Brands: Consumers are prioritizing nutrition, fueling the rise of franchises like smoothie bars, plant-based eateries, and low-calorie fast food options.
https://www.puregreenfranchise.com/blog/best-franchises-to-own-2025/
Franchise Valuations are based on a factor of Net Cash flow in a given year. For example, if the Franchise System generated $1,000,000 in net cash flow in a year, the Franchise System would be valued at 16X – 20X EBITDA, which would mean the system would be worth $16,000,000 to $20,000,000. This valuation for existing, operating and profitable franchise systems is what the general market has valued franchise systems in today’s market.
Our Track Record of Success:
20 years of operational excellence in one of America's most competitive restaurant markets
Proven resilience through the COVID-19 pandemic
Proprietary Plant Burger™ with established brand recognition
Pioneering "Food as Medicine" concept before wellness became mainstream
Demonstrated commitment to 100% organic ingredients since 2005
OUR AWARDS IN THE SPACE
NOMINATED FOR ENTREPRENEUR OF THE YEAR BY MARSH MCLENNAN
https://www.ey.com/en_us/entrepreneur-of-the-year-us/bay-area/overview
Top 10 Brands Revolutionizing the Market (2025)
REAL LEADERS IMPACT AWARDS (2023)
THE PLANT cafe organic was recognized as one of the world's leading 30 sustainable Food and Beverage companies, and as one of the top 300 Global companies representing positive impact and change. "Recognizing business as a force for good."
EAT REAL PLATINUM AWARD FOR SUSTAINABILITY (2017)
THE PLANT was the FIRST Platinum REAL Certified restaurant in the nation!
R = responsible - providing nutritional food
E = epicurean - preparation methods supports healthfulness of food quality
A = agricultural - focus on quality, sustainability, and animal welfare when sourcing ingredients
L = leadership - better choices and practices
VOTED THE MOST SUSTAINABLE RESTAURANT in San Francisco & The Bay Area
by THE NATURE CONSERVANCY (2013)
